Infographic: 73% of Millennials Use Their Phones to Shop Online

Compared to 33% of boomers

71 percent of millennials say their mobile device is becoming their most important shopping tool. Mia Kievy / Getty Images

When it comes to the intersection between tech and retail, there’s no one-size-fits-all approach—especially for mobile. A new report from market research company GfK found that while a whopping 71 percent of millennials consider their mobile device to be their most important shopping tool, just 21 percent of boomers feel the same.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

This story first appeared in the Jan. 7, 2019, issue of Brandweek magazine. Click here to subscribe.
@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}