Data & Insights

Infographic: 50% of Gen Z 'Can't Live Without YouTube' and Other Stats That Will Make You Feel Old

Kids, teens have grown up in an entirely digital world

Generation Z trusts social stars as much as mainstream celebrities.iStock Photo
Headshot of Emma Bazilian
By Emma Bazilian

May 21, 2017

Move over, millennials—there’s a hot new demo in town.

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This story first appeared in the May 22, 2017, issue of Adweek magazine. Click here to subscribe.

Headshot of Emma Bazilian

Emma Bazilian

Emma Bazilian is Adweek's features editor.

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