Influencing the Art Market: Millennial Collectors, Social Media and Ecommerce

Opinion: Much of today’s creative scene lives and breathes online

Instagram has emerged as a more democratic platform for art Cunaplus_M.Faba/iStock

As Pulitzer Prize-winning art critic Jerry Saltz recently tweeted, perhaps just 14 people can make an artist’s career: “One dealer. Six committed collectors. Three critics. Four curators.”