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Instagram’s move last month to extend the maximum length of its Reels short-form video feature from 15 seconds to 30 seconds sparked several conversations in the influencer and creator community about how to take advantage of the extra time, but few concerns about its impact on TikTok—the platform that Reels was inspired by.
TikTok users can actually create videos as long as 60 seconds by stringing four 15-second segments together, but its music licensing agreements limit clips of songs to 15 seconds.