Influencer Marketing to Win Lions: Has Cannes Lost It Completely?

Opinion: Social media isn’t going anywhere, and neither is self-expression

One of the additions that truly reflects the changing nature of the industry is the Social and Influencer category Cannes Lions International Festival of Creativity

The Cannes Lions International Festival of Creativity, with its dense heritage, famously recognizes and rewards the best in creativity, marketing communications, entertainment, design, tech and innovation. It is considered the ultimate award for organizations working in the advertising and media world.

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