Here's Why Influencer Marketing Is All the Rage on Social Media Now

Social media audiences are willing to engage with brands, but when it comes to decisions about what to buy, they place more trust in the word of their friends, family and other social media connections.

Influencer marketing has exploded over the last two years and as marketers continue looking for the best ways to engage social media audiences, we can probably expect influencers to become an increasingly important part of digital marketing strategies.