Influencer Marketing Is Becoming an Essential Business Strategy (Survey)

One-third of marketers surveyed said influencers are essential to their strategies


Influencer marketing is now an integral part of social marketing; it may even become an anchor for marketers trying to navigate around the scourge of ad blocking and bot fraud this year.

However, while influencer marketing has proven to yield excellent return on investment, rising costs have some experts asking how much is too much to pay for influencer campaigns. Content discovery platform Bloglovin surveyed 100 marketing pros to get a sense of the current state of influencer marketing.

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