Influencer Marketing Hit the Mainstream in 2016 (Report)

86 percent of the marketing professionals surveyed have used influencer programs, and 95 percent said influencer marketing is an effective part of their overall strategy.

Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this year. Going into 2017, it’s clear that the market will mature and techniques are likely to change again. A study from content marketing agency Linqia examines the future for influencer marketing in 2017.