Industry Reacts to GM’s Decision to Pull Facebook Ads

Decision ignores relationship between paid and earned media, say experts

When Nissan debuts its newest Altima model next month, it will be the automotive brand’s biggest digital spend ever. And, yes, part of that spend will be allocated to running ads on Facebook, including Sponsored Stories and possibly the use of Facebook's recently launched Reach Generator tool, which is designed to amplify messages on the site.