Industry Reacts to GM’s Decision to Pull Facebook Ads
Decision ignores relationship between paid and earned media, say experts
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When Nissan debuts its newest Altima model next month, it will be the automotive brand’s biggest digital spend ever. And, yes, part of that spend will be allocated to running ads on Facebook, including Sponsored Stories and possibly the use of Facebook's recently launched Reach Generator tool, which is designed to amplify messages on the site.
Normally that’s a non-story, but questions have long been swirling over the value of Facebook advertising and came to a head yesterday with the Wall Street Journal reporting that General Motors will stop running paid ads on Facebook.