Industry Q&A: What’s Up With B2B Marketing in Argentina?

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics I shared. So, I decided to look into what’s going on in B2B marketing in Argentina, overall.

Thanks to an introduction from the longtime agency pro and university instructor Freddy Rosales, I had the chance to meet Martin J. Frias, who filled me in. Here’s what I learned.

Ruth

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