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In light of local publications suffering due to the effects of the coronavirus, two industry groups are combining forces to create an ad channel for regional media.
The Local Media Consortium (LMC) and the Brand Safety Institute, along with Scott Cunningham, consultant and founder of the IAB Tech Lab, have created the Local News Advertising Whitelist to connect national advertisers with local media properties.
“The Brand Safety Institute is committed to protecting brands and news readers from inappropriate ad placement, particularly during an ongoing national crisis,” said Mike Zaneis, co-founder of the Brand Safety Institute and CEO of the Trustworthy Accountability Group, in a statement.