Indecent Exposure: A Brand Nightmare of Reputation Proportions

Into every marketer’s life, a brand nightmare must come. It starts with an old tale about a PR executive explaining to a client that the client has to make some more public and press appearances to get more exposure. “If I had any more exposure,” says the frustrated client, “I’d be arrested for indecency.”

“Indecency” is about the mildest thing you can say about the events of the past few weeks, as the media has overflowed with stories about the brutal murder of Saudi

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