Direct Mail Marketing

Increase Traffic Using Direct Mail With Geomapping

Headshot of Summer Gould
By Summer Gould

Are you driving enough traffic to your business or event with your current direct mail campaigns? Personalized direct mail pieces with an added personalized map can help increase your visits and event attendance. Direct mail with geomapping allows you to create customized maps based on your prospect or customer’s mailing address and the location of your business or event.

There are many ways to do this and different features. Let’s take a look.

Map Style Options

  1. Driving or Walking Directions — For people who are really close, you may want to offer walking maps.
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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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