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Call it bribery or call it brilliant. Either way, it looks like paying people to watch online video ads (with virtual currency, not cash) is getting bigger.
About a year ago, the social commerce vendor TrialPay introduced a social video ad model, which rewards players of popular online games with Facebook Credits or virtual goods for watching video ads. Now TrialPay is partnering with video ad/analytics platform TubeMogul to bring real-time bidding to social video for the first time, potentially bringing more buyers to the emerging social video ad space.