In the Game: 3 Reasons Why Brands Should Leverage Live Sports

After a period of steady recovery, out-of-home advertising is hitting its high score


Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance for every marketer to follow fans through the turnstiles.

Thanks to technology and sweeping changes in how out-of-home ads are sold and delivered, marketing at major sporting events has never been more accessible to brands or more engaging.

We all know from our personal experiences (let’s go Bills!) that fans are loyal, deeply emotionally invested in their teams and deeply attentive when they attend events in person.

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