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It was only a matter of… Prime.
Ten months after acquiring Whole Foods, Amazon announced exclusive savings to Prime members who shop in-store.
Prime members can use the Whole Foods app (or set up to use their phone number at checkout) to access discounts like receiving “an additional 10 percent off sale items,” deals on “best selling items” as well as Prime offers in-store (and not just on their phone). Consumers can also see what deals are available via the Whole Foods app.
“‘[This is] just another example where Amazon and Whole Foods are capitalizing on this new definition of value,” said Curtis Tingle, CMO at Valassis, an advertising and marketing company.