Content Marketing News

Improving Website Engagement Means Getting Your Site Visitors to Stay

Andrew-Schulkind
By Andrew Schulkind

On Saturday mornings, the station my clock radio is set to play “Living on Earth,” a show about environmental topics. After a brief intro on the show’s topics, the host Steve Kirwood says, “Stick around!” before cutting over to the local news.

I’m not sure if his jaunty delivery makes more people stay tuned in through the news break, but it sure has stuck in my head. And it comes to mind today, because getting visitors to stick around on your website is a critical component in your site’s marketing and lead generation success.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

Recommended articles