Improve Your Location Marketing Game With Customer Reviews

Opinion: Consumers trust brands less and trust each other more

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Recently, industry analyst Brian Solis wrote a column that speaks volumes about the importance of customer reviews in a business’s location marketing strategy. In “Empowered Consumers Are Searching for the Best and Worst Brands Before They Buy,” he noted that:

  • According to Google, mobile searches that include “best” have grown by more than 80 percent in the past two years.
  • Searches ending with “to avoid” have grown 1.5 times in the same span.
  • Searches for “worst” are also on the rise.
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