How to Improve Google Landing Page Experience and Ad Quality Scores

If you run a small business, transitioning from print ads in local media to Google Ads can involve a steep learning curve. When you purchase an ad in the alt-weekly people grab as they leave the grocery store or the coupon mailers that come in the mail every Tuesday, you know exactly what to expect — you know when, where, and how often your advertisement will appear.

Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.
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