Imgur Thinks Its Nerdy Millennial Male Users Will Actually Love Its New Native Ad Unit

It may help brands find internet's 'lost boys'


Imgur, a social platform for images and GIFs with 150 million monthly users, is announcing an ad product that doesn't have the most original name but seems to have intriguing potential. The ads, which are called promoted posts and are focused on mobile viewers, are inserted into Imgur users' content streams and can include video that plays in posts.

Interestingly, there's no data targeting for the ads, and that's just the way Imgur wants it. Launch partners eBay, Square Enix and New Form's promoted posts will essentially be seen by all "Imgurians," who evidently represent the world's largest digital army of male geeks. 

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