Ikea’s Back-to-School Campaign Is Using Influencers on Snapchat to Target Millennials

Includes an interactive video

Mitch Grassi and Scott Hoying are members of Superfruit and Pentatonix. MEC

Even as some marketers question how much Snapchat is interested in cultivating relationships with influencers, brands like Ikea are leaning on social stars to amplify campaigns.

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@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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