Ikea Is Stepping Into Virtual Reality by Creating a Game for New Store Openings

It could be a template for future stores

An Ikea visitor tries the furniture brand's virtual reality experience at a store opening in Texas. Ikea

Having already entered augmented reality, Ikea is now exploring a way for shoppers to learn more about its products in virtual reality.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}