Ikea Is Stepping Into Virtual Reality by Creating a Game for New Store Openings

It could be a template for future stores

An Ikea visitor tries the furniture brand's virtual reality experience at a store opening in Texas. Ikea

Having already entered augmented reality, Ikea is now exploring a way for shoppers to learn more about its products in virtual reality.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.