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The restaurant chain kicked off its first-ever TikTok challenge Monday, #SyrupTurnUp.
TikTok users are encouraged to have their IHOP syrup bottles “sing” along to its frenzied version of holiday classic “Silent Night,” called, “Not So Silent Night.” Dancing and other creative or silly actions are welcomed, too.
IHOP will feature its favorite videos with the #SyrupTurnUp hashtag on its TikTok channel.
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