iHeartMedia Expands Programmatic Advertising for Stations and Podcasts

Including 'smart audio' for cars

Radio is “a tale of two cities,” according to iHeartMedia chairman and CEO Bob Pittman.

“There is the consumer side, and then there is what the advertising agency and community thinks of it, and the consumer loves it,” Pittman said. “There has been no degradation of radio since I got in the business in 1970s as a teenage disc jockey in Brookhaven, Mississippi. What we haven’t done well as an industry is work with our advertising agency partners to keep them up to date with what’s going on with this with the consumer.”

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