Snapchat’s Memories and the Rise of the Visual-First Internet
Snapchat makes a clear statement that will continue to ring true as AI technologies improve social platforms: “The Internet is now a visual-first world, and we’re ready for it.”
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Earlier this month, Snapchat introduced its new Memories feature, which allows users to save snaps and stories for future review and use. For a social platform that became popular for spontaneous, non-curated experiences, this move is surprising, with critics going so far as to claim that the change has now “ruined” Snapchat.
Speculation has pegged the decision as anything from a move into Facebook’s territory to an attempt to get more mileage from sponsored content. However, the more likely motivation is a basic recognition of the fundamental shift in the way we use smartphones, engage with content and communicate.
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