Snapchat’s Memories and the Rise of the Visual-First Internet

Snapchat makes a clear statement that will continue to ring true as AI technologies improve social platforms: “The Internet is now a visual-first world, and we’re ready for it.”

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Earlier this month, Snapchat introduced its new Memories feature, which allows users to save snaps and stories for future review and use. For a social platform that became popular for spontaneous, non-curated experiences, this move is surprising, with critics going so far as to claim that the change has now “ruined” Snapchat.

Speculation has pegged the decision as anything from a move into Facebook’s territory to an attempt to get more mileage from sponsored content. However, the more likely motivation is a basic recognition of the fundamental shift in the way we use smartphones, engage with content and communicate.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in