Ifeelgoods Helps Online Retailers Incentivize Customer Actions with Facebook Credits

Newly launched shopping incentive platform Ifeelgoods today announced that it will help retail websites to give away Facebook Credits as rewards to customers. Users can earn Credits for making purchases, sharing with friends, clicking ads, signing up for email updates, or for redeeming loyalty program points. Facebook Credits have a low cost but a high perceived value, especially to social gamers who are often online shoppers, making them a more cost-effective incentive than discounts and rebates. These so-called “micro-incentives” could become a powerful way to entice customers to follow a call to action.