If You Tweet a Bee Emoji at Pandora, You Can Listen to Beyonce’s Station

#Soundslike campaign has 1,300 custom responses

Last month, Pandora launched a big, splashy ad campaign promoting Pandora Premium—the streaming service’s on-demand subscription product. For the next phase of the campaign, Pandora and DigitasLBi is delivering music to users who tweet their music preferences through emojis.