Performance Marketing

If Starwood's Customers Tap Uber This Weekend, They Could Get a Free Night's Stay

Hotel brand looks to ride-sharing app to boost loyalty perks

By Lauren Johnson

February 25, 2015

Starwood Hotels & Resorts has inked a deal with ride-sharing app Uber so that people can earn loyalty points for booking cab rides.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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