If Marketers Are Worried About Ad Blockers, They Should Throw More Cash at Mobile

New report offers key insights

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Genesis Media, which surveyed more than 11,500 U.S. adults in late May and early June, found that while 24 percent of respondents installed ad blockers on either their home or work computers, just 3 percent did so on their smartphones or tablets. 

Two things immediately jump out from those statistics:

First, marketers already had plenty of reasons to focus on mobile, since that's where consumers are increasingly directing their attention. If brands believe that more of their ads won't be blocked on smartphones and tablets, their incentive to throw more money at mobile platforms only builds.

Secondly, nearly a quarter of the respondents have used ad-blocking systems like Adblock Plus, AdGuard and uBlock.



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