If Facebook’s Open Graph Works in a Big Way, What Does It Mean for Information Discovery, SEM, and SEO?


[Editor’s Note: The following is an excerpt from Inside Facebook Gold, our new data and analysis membership service tracking Facebook’s business and growth. Inside Facebook Gold presents weekly in-depth analysis articles exploring the most critical developments impacting the future of the Facebook ecosystem. Click here to learn more.]

Last week, Facebook CEO Mark Zuckerberg formally announced the Open Graph Protocol and the Open Graph API, a complementary set of technologies designed to make it easier for the web to be structured in a social way.

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