Icann Set to Launch TLD Plan on Thursday

'Adweek' talks to Beckstrom about why advertisers should embrace the plan

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Over the objections of advertisers and a number of lawmakers and regulators, the organization in charge of the Internet domain system will begin the process this Thursday of accepting applications for new top-level domain names (think dot Coke or dot bank), adding perhaps hundreds to the 22 that currently exist. Ahead of the controversial launch, Rod Beckstrom, Icann's president, and Jamie Hedlund, Icann's vp of government affairs, spoke with Adweek about why the plan will be good for the Internet, trademark and brand owners, and the consumer. 

Adweek: Washington has been sending Icann a clear message that the TLD plan could lead to unintended consequences and should be slowed down or phased in.



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