IBT Media Is Rebranding as Newsweek Media Group

Why taking one of journalism's most respected names to market is a no-brainer

Whether as a print magazine or a digital brand, Newsweek is a name consumers worldwide can recognize—and, more importantly, trust. That was the driving force behind IBT Media’s decision to buy Newsweek when it was a digital-only publication, and to revive the print edition in 2014. And it’s why the company is now rebranding itself as the Newsweek Media Group in a broad reorganization.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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