IBM Watson Partners With Data Marketer Jivox for Ads That Change With the Weather

It's just the beginning for real-time contextual data

The ads can be tailored based on dynamic local weather information. Getty Images

IBM’s Watson Advertising, formerly The Weather Company, is partnering with personalized data marketer Jivox to create and deliver contextual ads in real-time. Ads can be tailored based on dynamic local weather information–meaning, not only might customers in a cold snap get more ads for hot coffee, but if it’s snowing outside, the coffee ad itself might be altered on the fly to include snowflakes.