Artificial Intelligence

IBM Watson’s New Self-Service Conversational Ad Builder Lets Marketers Utilize Natural Language Tech

The platform makes it possible to design display ads featuring chatbots

The company aims to simplify a process that normally takes months. IBM

By Patrick Kulp

June 3, 2019

IBM Watson is giving brands the keys to its conversational marketing technology for the first time.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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