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IBM Watson is giving brands the keys to its conversational marketing technology for the first time.
The computing giant’s artificial intelligence arm debuted a new tool on Monday called Watson Ad Builder, a self-service platform that lets marketers design display ads featuring chatbots that utilize Watson’s natural language technology.
The company said the development of the software was informed by case studies across categories like automotive, retail, financial services and consumer packaged goods compiled over the two years the Watson Advertising division (formerly