As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

Acquisition of The Weather Company fuels a new division

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

As much as we might want to try, nobody can change the weather. However, weather does have the ability to change us—our moods, our health, our daily routines—and those that know its effects might in turn be able to affect us.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.