As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

Acquisition of The Weather Company fuels a new division

As much as we might want to try, nobody can change the weather. However, weather does have the ability to change us—our moods, our health, our daily routines—and those that know its effects might in turn be able to affect us.

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This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.