IBM Is Betting on Blockchain to Provide Transparency in Media Buying

Salon and Unilever are trying out the company's new platform

IBM said it will also help establish governance around consensus models and rules by which participants can write, access and validate data. Getty Images

Salon Media Group is working with IBM and AdLedger, a nonprofit focused on blockchain standards for digital advertising, on a proof-of-concept blockchain project for ad campaign reconciliation on Salon properties. The goal: to bring more transparency to Salon Media’s ad inventory through IBM’s blockchain platform.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.