Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Apple's iAd App Network, which debuted in 2010 as an ads developer platform for the company's iPhone, iPod Touch, and iPad devices, is officially shutting down on Thursday. Taking its place in the minds of industry watchers will be the Apple Store's app-install ads, which some beta users will start seeing in their search results for the first time this summer. Others will likely begin noticing them after a larger expected rollout this fall.
Could the new ads give Apple a shot of redemption? The endeavor will certainly be challenged.