As iAd Shuts Down, Apple May Be About to Get a Shot of Advertising Redemption

Marketers predict success for new app-install ads

Apple's iAd App Network, which debuted in 2010 as an ads developer platform for the company's iPhone, iPod Touch, and iPad devices, is officially shutting down on Thursday. Taking its place in the minds of industry watchers will be the Apple Store's app-install ads, which some beta users will start seeing in their search results for the first time this summer. Others will likely begin noticing them after a larger expected rollout this fall.