IAB Wrap-up: The Restless Industry's Identity Crisis

Agendas clash at annual meeting


The Internet advertising business is at an odd juncture in its history. Revenue is growing by more than 20 percent, and concern about the still-shaky economy has diminished—at least based on conversations among attendees at the Interactive Advertising Bureau’s annual leadership meeting, which concluded on Tuesday.

Yet, there was still a sense of dissatisfaction among attendees who wondered why they weren't getting TV money. The industry seems to be taking two radically different swipes at the TV gold mine, and these approaches bookended the conference.

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