Ad Tech

IAB Tech Lab Names Former Svp of Data and Ad Effectiveness as Its New General Manager

Dennis Buchheim replaces Alanna Gombert in the role

Dennis Buchheim has been named general manager of IAB Tech Lab.Getty Images
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By Marty Swant

August 2, 2017

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

The IAB Technology Laboratory has named Dennis Buchheim as its new general manager.

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Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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