IAB Tech Lab Names Former Svp of Data and Ad Effectiveness as Its New General Manager

Dennis Buchheim replaces Alanna Gombert in the role

The IAB Technology Laboratory has named Dennis Buchheim as its new general manager.

Buchheim replaces Alanna Gombert in the role she held since the middle of 2016. Buchheim, who served as IAB’s svp of data and ad effectiveness since joining the organization last October, also has worked for Yahoo, as vp of product, and at Microsoft, as gm of display monetization before managing the company’s ad exchange and network.

“Dennis has unparalleled expertise in building businesses around the types of groundbreaking products and services that the IAB Tech Lab is developing for the industry,” Randall Rothenberg, president and CEO of IAB, said in a statement.

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