Performance Marketing

IAB Study Says 26% of Desktop Users Turn On Ad Blockers

Report digs into why people tune out digital promos

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By Lauren Johnson

July 26, 2016

The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position.

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Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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