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The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position.
According to a new IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers' websites. Roughly 32 percent of ad blockers across both groups are males between 18 and 34, and 22 percent are women of the same age.
In terms of people who aren't using ad blockers, 20 percent were convinced to stop using them because a blocker wiped out a publisher's content, for instance, or messages asked them to turn ad blocking off.