The IAB Calls Ad Blocking 'Highway Robbery' and Ramps Up Its Call to Arms

'There's a war between engineers'

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Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize what the data means for advertisers, he declined further comment, but it's hard to imagine such stats contain good news for people who depend on digital-media paychecks. 

"We don't want to see this type of highway robbery," Cunningham said earlier, during the morning junket, which was part of an ad-blocking session at the annual IAB Mixx Conference.



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