Hussein Chalayan Appointed Creative Director of Puma

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Speaking of MoMA‘s “Design and the Elastic Mind” exhibition, one of the featured designers just sealed a rather mind-blowing deal. In a move that may or may not foreshadow the mainstream acceptance of footwear that robotically adjusts to ambient conditions (Go-go, Gadget sneakers!), Hussein Chalayan has been named creative director of Puma, which is owned by French retail conglomerate (and Gucci parent) Pinault-Printemps-Redoute (PPR).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in