Hurricane Harvey Devastation May Spare E-commerce

Hurricane Harvey may have a devastating impact on retailers this week. But e-commerce sales may rise with the tide.

Retailers are set to lose $1 billion due to Hurricane Harvey, reports weather analytics company Planalytics on Monday. (Opens as a PDF) And restaurants, malls, clothing stores and, surprisingly, home centers are among the businesses that won’t get that brick-and-mortar money back, Planalytics says. But what about e-commerce marketers? During other bad weather, online sales have increased almost 5 percent, according to IBM data.

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