Hulu to Premiere Pilot Episode of Original Series Love, Victor via Twitter Watch Party

The subscription VOD platform will also be one of the few brands to use the social network’s new controls on replying to tweets

Love, Victor debuts on Hulu Wednesday (June 17) Hulu

Brands have been slow to embrace conversation settings Twitter began testing last month that enable accounts to determine who can reply to their tweets—everyone, only people they follow or only people they mention in that tweet—but Hulu is giving the feature a test drive Tuesday night as part of a watch party for its screening on the social network of the pilot episode of new original series Love, Victor.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.