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Brands have been slow to embrace conversation settings Twitter began testing last month that enable accounts to determine who can reply to their tweets—everyone, only people they follow or only people they mention in that tweet—but Hulu is giving the feature a test drive Tuesday night as part of a watch party for its screening on the social network of the pilot episode of new original series Love, Victor.
The series debuts on Hulu Wednesday (June 17), but the subscription-video-on-demand platform is screening the pilot episode on Twitter in a first-of-its-kind initiative for a pay service (Fox debuted Ghosted on Twitter in September 2017, but it is not subscription-based).
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