Hulu Gets a Brand for One of its 'Brand-Contingent' Series

Campbell's Chunky Soup will sponsor Jay Mohr game show

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

In completely appropriate news, Money Where Your Mouth Is, a new 15-minute game show on Hulu, officially got a 10-episode order because it was able to secure a sponsor, Campbell's Chunky Soup. The show, about gents who put their prized possessions up for grabs in a contest among soon-to-be-ex-friends, is hosted by comedian Jay Mohr and pops up on the streaming video network every Monday for 10 weeks (it began last night).



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...