Hulu Gets a Brand for One of its 'Brand-Contingent' Series

Campbell's Chunky Soup will sponsor Jay Mohr game show

In completely appropriate news, Money Where Your Mouth Is, a new 15-minute game show on Hulu, officially got a 10-episode order because it was able to secure a sponsor, Campbell's Chunky Soup. The show, about gents who put their prized possessions up for grabs in a contest among soon-to-be-ex-friends, is hosted by comedian Jay Mohr and pops up on the streaming video network every Monday for 10 weeks (it began last night). The series is exec produced by Believe Entertainment partners Dan Goodman, Bill Masterson and Danny Fishman.