Hulu Desktop + Facebook Connect = Social Television

This afternoon Hulu announced the launch of Hulu desktop which is extremely impressive. The service lets users view all Hulu videos through a single application which provides an interactive interface for navigating videos and queuing up new ones. It’s essentially a video media player for your desktop. So what ever happened to that Hulu and Facebook Connect partnership that was announced a year ago? So far we still haven’t seen Connect implemented on Hulu.com.

That may all change soon and if I were going to pick where Facebook Connect would be implemented, it would be on Hulu desktop. The reason is that users of Hulu desktop are completely engaged in an interactive experience built around the media. While simply posting a live streaming Facebook widget as many other sites have done would be one option, a more integrated social experience is more important and that’s something Hulu has the opportunity to do.