How a Zombie-House Marketer Is Fleshing Out Its Twitter Strategy for Halloween

Keyword targeting and context

Hey, Twitter user, do you and your friends want to get "trapped in a room with a zombie" for Halloween?

That's essentially the pitch this week from Room Escape Adventures, an entertainment company that markets zombie experiences in 20 cities. (Actors portray zombies, to be clear.) With the help of Twitter marketing-focused company SocialCentiv, Room Escape is zeroing in on Halloween-themed tweets and replying with half-off tickets (normally $28) to its haunted house-style experiences in three test markets: Los Angeles, Dallas and Columbus, Ohio. 

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