How Zappos Is Using Its Internet-Connected Outhouses to Boost the Brand

The company's 'fungineer' talks data and business

Zappos, which debuted its Porta-Party outhouses in 2015, hopes to broaden the use of the units in the future. "YouTube: Zappos.com "

When it comes to doing your business, Zappos’ internet-connected outhouses might be able to offer a lesson—and perhaps even a number, too.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.