How Zappos Is Using Its Internet-Connected Outhouses to Boost the Brand

The company's 'fungineer' talks data and business


When it comes to doing your business, Zappos’ internet-connected outhouses might be able to offer a lesson—and perhaps even a number, too.

The online retailer’s Porta-Party, which it debuted in 2015, has been touted by CEO Tony Hsieh as a way to disrupt the $2 billion industry with something that makes going to the bathroom in crowded and messy places like music festivals a little more fun. However, the units, which have been so popular that they’re sold out for 2017, also provide data (it’s anonymous) about what people do behind the closed doors.

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